{"product_id":"9781633699472","title":"Stage (Not Age)","description":"Author: Susan Wilner Golden\u003cbr\u003eISBN: 9781633699472\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Nov 2022\u003cbr\u003ePages: 240\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eSoon, old people will outnumber young people, nearly everywhere in the world. This demographic fact presents challenges, but also massive opportunities. Experts estimate the so-called longevity market at $21 trillion. But it will be impossible to reach for any business without a longevity strategy that accomplishes two things: 1) resets your understanding of who is an \u0026amp;quot;old person\u0026amp;quot; and 2) identifies and breaks down the systemic barriers that currently block the way. This book provides the framework that will show you how to create a longevity strategy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClear-eyed, practical look at a demographic trend that can't be ignored.\u003c\/li\u003e\n\u003cli\u003eProvides foundation for setting a long-term strategy and anticipating obstacles.\u003c\/li\u003e\n\u003cli\u003eResets how we think about and talk about age, much the way Moneyball reset how we think about and talk about talent in baseball.\u003c\/li\u003e\n\u003cli\u003eAuthor has unique combination of practitioner, academic and policy chops that bode well for commanding the topic.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudience: C-suite strategists, entrepreneurs, marketers, B-School (curricula), consultants.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46833174741150,"sku":"ADS-9781633699472","price":49.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781633699472.jpg?v=1778651225","url":"https:\/\/classicbargains.com.au\/products\/9781633699472","provider":"Classic Bargains Australia","version":"1.0","type":"link"}