{"product_id":"9781633692947","title":"The Medici Effect, With a New Preface and Discussion Guide","description":"Author: Frans Johansson\u003cbr\u003eISBN: 9781633692947\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 07 Apr 2017\u003cbr\u003ePages: 256\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eNow with a new preface and a reading guide,\u0026amp;nbsp;\u003ci\u003eThe Medici Effect\u003c\/i\u003e\u0026amp;nbsp;is timeless classic that will help you reach your innovative peak\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.\u003cbr\u003eFrans Johansson's\u0026amp;nbsp;\u003ci\u003eThe Medici Effect\u003c\/i\u003e\u0026amp;nbsp;shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.\u003cbr\u003eClayton M. Christensen-bestselling author of\u0026amp;nbsp;\u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e-has described\u0026amp;nbsp;\u003ci\u003eThe Medici Effect\u003c\/i\u003e\u0026amp;nbsp;as \"\u003ci\u003eone of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.\u003c\/i\u003e\"\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46833170776222,"sku":"ADS-9781633692947","price":44.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781633692947.jpg?v=1778651102","url":"https:\/\/classicbargains.com.au\/products\/9781633692947","provider":"Classic Bargains Australia","version":"1.0","type":"link"}