{"product_id":"9781631959882","title":"The Future of Purpose-Driven Branding","description":"Author: David Aaker\u003cbr\u003eISBN: 9781631959882\u003cbr\u003ePublisher: Morgan James Publishing\u003cbr\u003eYear first published: 10 Jan 2023\u003cbr\u003ePages: 225 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eToday's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAs an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, \u003ci\u003eThe Future of Purpose-Driven Branding:\u003c\/i\u003e\u003ci\u003eSignature Programs that Impact \u0026amp; Inspire Both Business and Society\u003c\/i\u003e. According to Aaker, the future of branding demands that businesses:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a purpose and culture that nurtures social and environmental efforts\u003c\/li\u003e\n\u003cli\u003eCreate signature programs to carry that message\u003c\/li\u003e\n\u003cli\u003eBuild strong signature brands in part with five branding \"Must Dos\"\u003c\/li\u003e\n\u003cli\u003eUse the signature brands to advance a business to get their endorsement and access to their resources\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Future of Purpose-Driven Branding\u003c\/i\u003e demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47922327781534,"sku":"ING-9781631959882","price":24.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781631959882.jpg?v=1782888789","url":"https:\/\/classicbargains.com.au\/products\/9781631959882","provider":"Classic Bargains Australia","version":"1.0","type":"link"}