{"product_id":"9781625272478","title":"Leading Digital","description":"Author: George Westerman\u003cbr\u003eISBN: 9781625272478\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 14 Oct 2014\u003cbr\u003ePages: 256\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eLeading Digital\u003c\/i\u003e makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.\u003c\/p\u003e\u003cp\u003eThe authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how.\u0026amp;nbsp;\u0026amp;nbsp;Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46833157636254,"sku":"ADS-9781625272478","price":57.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781625272478.jpg?v=1778650608","url":"https:\/\/classicbargains.com.au\/products\/9781625272478","provider":"Classic Bargains Australia","version":"1.0","type":"link"}