{"product_id":"9781614482178","title":"Social Marketing Superstars","description":"Author: Cydney O'Sullivan\u003cbr\u003eISBN: 9781614482178\u003cbr\u003ePublisher: Morgan James Publishing\u003cbr\u003eYear first published: 09 Oct 2012\u003cbr\u003ePages: 200 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed.\u003cbr\u003eBusinesses all over the world are asking two big questions;\u003cbr\u003e* How do we adapt while protecting our brand, assets \u0026amp; Intellectual Property?\u003cbr\u003e* How do we incorporate the new technologies, mobility and social media into our business?\u003cbr\u003eCydney O'Sullivan has spent the last decade working with business owners grappling with the challenges of taking their business online. She knew there had to be a better way, and sought out the success stories.\u003cbr\u003eCydney interviews 30 forward thinking CEO's and entrepreneurs who have built large, profitable communities using the technologies and networks we've all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs.\u003cbr\u003eLearn how these seasoned entrepreneurs from around the world have adapted and applied technologies to become experts in their fields; many have created profits faster, more efficiently and more predictably than ever before in their businesses, as you answer these questions for your own business:\u003cbr\u003e1) What IS Social Marketing?\u003cbr\u003e2) Where does it fit in our business?\u003cbr\u003e3) How do we protect our Brand and Intellectual Property?\u003cbr\u003e4) How can we prepare our business for the future?\u003cbr\u003eWith their success, for most of these entrepreneurs comes the opportunity to share this wealth of knowledge and experience to create a positive impact with their influence.\u003cbr\u003eThis is the flame that fuels their entrepreneurial spirit beyond the quest for financial success alone.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47920638918814,"sku":"ING-9781614482178","price":21.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781614482178.jpg?v=1782826609","url":"https:\/\/classicbargains.com.au\/products\/9781614482178","provider":"Classic Bargains Australia","version":"1.0","type":"link"}