{"product_id":"9781541604339","title":"Ametora","description":"Author: W. David Marx\u003cbr\u003eISBN: 9781541604339\u003cbr\u003ePublisher: Little Brown\u003cbr\u003eYear first published: 28 Nov 2023\u003cbr\u003ePages: 304 \u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow Japan adopted and ultimately revived traditional American fashion \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"A fascinating cultural history.\" -\u003ci\u003ePeople\u003c\/i\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA strange thing has happened over the last two decades: the world has come to believe that the most \"authentic\" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as \u003ci\u003eametora\u003c\/i\u003e, or \"American traditional.\"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eAmetora\u003c\/i\u003e, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, \u003ci\u003eAmetora \u003c\/i\u003eshows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46363197800606,"sku":"ADS-9781541604339","price":49.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781541604339.jpg?v=1767313915","url":"https:\/\/classicbargains.com.au\/products\/9781541604339","provider":"Classic Bargains Australia","version":"1.0","type":"link"}