{"product_id":"9781538195208","title":"Brand Thinking: Building Brands You Can Believe In","description":"Author: Steinke, Allison J.; Park, Haseon\u003cbr\u003eISBN: 9781538195208\u003cbr\u003ePublisher: Bloomsbury\u003cbr\u003eYear first published: 22 Jan 2026\u003cbr\u003ePages: 352 Format: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat does it mean to make a brand \"believable,\" and why should we care?\u003c\/b\u003e In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!\u003cbr\u003eThis book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors.\u003cbr\u003eEach chapter of \u003ci\u003eBrand Thinking \u003c\/i\u003eputs theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. \u003ci\u003eBrand Thinking \u003c\/i\u003eequips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46655899500702,"sku":"UBD-9781538195208","price":49.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781538195208.jpg?v=1774836689","url":"https:\/\/classicbargains.com.au\/products\/9781538195208","provider":"Classic Bargains Australia","version":"1.0","type":"link"}