{"product_id":"9781538167120","title":"Social Media: How to Engage, Share, and Connect","description":"Author: Luttrell, Regina\u003cbr\u003eISBN: 9781538167120\u003cbr\u003ePublisher: Bloomsbury\u003cbr\u003eYear first published: 27 Nov 2025\u003cbr\u003ePages: 336 Format: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of \u003ci\u003eSocial Media- How to Engage, Share, and Connect\u003c\/i\u003e helps students build success in integrated PR practice.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eRegina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, \"sticky\" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media   related as it applies to public relations and the everyday duties of PR professionals.\u003cbr\u003e \u003cbr\u003e New features of the fifth edition include-\u003cbr\u003ee  \u003cb\u003eChapter 4- Generative AI\u003c\/b\u003e covers the technology's uses and implications for strategic communication\u003cbr\u003ee  \u003cb\u003eChapter 7- Storytelling in Social Media\u003c\/b\u003e emphasizes the art of crafting narratives that resonate with audiences\u003cbr\u003ee  \u003cb\u003eSticky Social Media\u003c\/b\u003e boxes apply chapter concepts to real brand cases\u003cbr\u003ee  \u003cb\u003eROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action\u003c\/b\u003e boxes feature case studies of strategic, integrated PR, social media, and digital campaigns\u003cbr\u003ee  \u003cb\u003eStorytelling- Communicate, Captivate, Connect\u003c\/b\u003e boxes provide insight into how storytelling enhances communication strategies\u003cbr\u003e\u003cb\u003eOnline resources (bloomsbury.pub\/luttrellsocialmedia5e)\u003c\/b\u003e include lecture slides and other teaching materials for instructors and students.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46655898976414,"sku":"UBD-9781538167120","price":56.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781538167120.jpg?v=1774836673","url":"https:\/\/classicbargains.com.au\/products\/9781538167120","provider":"Classic Bargains Australia","version":"1.0","type":"link"}