{"product_id":"9781487502867","title":"Magazines and the Making of Mass Culture in Japan","description":"Author: Amy Bliss Marshall\u003cbr\u003eISBN: 9781487502867\u003cbr\u003ePublisher: University of Toronto Press\u003cbr\u003eYear first published: 14 Mar 2019\u003cbr\u003ePages: 240 \u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eMagazines and the Making of Mass Culture in Japan provides a detailed yet approachable analysis of the mechanisms central to the birth of mass culture in Japan by tracing the creation, production, and circulation of two critically important family magazines: \u003ci\u003eKingu\u003c\/i\u003e (King) and \u003ci\u003eIe no hikari\u003c\/i\u003e (Light of the Home). These magazines served to embed new instruments of mass communication and socialization within Japanese society and created mechanisms to facilitate the dissemination of hegemonic forms of discourse in the first half of the twentieth century. The amazing success of \u003ci\u003eKingu\u003c\/i\u003e and \u003ci\u003eIe no hikari\u003c\/i\u003eestablished and normalized participation in a Japanese mass national audience  a community which had previously not existed  but also facilitated the rise of Japanese mass consumer culture in the postwar years.\u003c\/p\u003e\u003cp\u003eAmy Bliss Marshall argues that the postwar mass national \u003ci\u003econsumer\u003c\/i\u003e in Japan is foreshadowed by the mass national \u003ci\u003eaudience \u003c\/i\u003ecreated by family magazines of the interwar era. This book narrates the development of such publications, one explicitly capitalist and one outwardly agrarian, based on missions with an overarching desire to create a mass audience. \u003ci\u003eMagazines and the Making of Mass Culture in Japan \u003c\/i\u003ehighlights the importance of the seemingly innocuous acts of mass leisure consumption of magazines and the goods advertised therein, aiding our understanding of the creation and direction of a new form of social participation and understanding  an essential part of not only the culture but also the politics of the interwar period.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47919508750494,"sku":"ING-9781487502867","price":110.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781487502867.jpg?v=1782813292","url":"https:\/\/classicbargains.com.au\/products\/9781487502867","provider":"Classic Bargains Australia","version":"1.0","type":"link"}