{"product_id":"9781473630130","title":"Small Data","description":"Author: Martin Lindstrom Company\u003cbr\u003eISBN: 9781473630130\u003cbr\u003ePublisher: John Murray\u003cbr\u003eYear first published: 28 Feb 2017\u003cbr\u003ePages: 288\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eMartin Lindstrom, one of \u003ci\u003eTime Magazine's \u003c\/i\u003e\u003cb\u003e100 Most Influential People in The World\u003c\/b\u003e and a modern-day Sherlock Holmes, harnesses the power of \"small data\" in his quest to discover the next big thing.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46717733240990,"sku":"ADS-9781473630130","price":26.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781473630130.jpg?v=1776129120","url":"https:\/\/classicbargains.com.au\/products\/9781473630130","provider":"Classic Bargains Australia","version":"1.0","type":"link"}