{"product_id":"9781473621114","title":"The Franchising Handbook","description":"Author: Carl Reader\u003cbr\u003eISBN: 9781473621114\u003cbr\u003ePublisher: John Murray\u003cbr\u003eYear first published: 13 Sep 2016\u003cbr\u003ePages: 288 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eMost small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47919482831006,"sku":"ING-9781473621114","price":35.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781473621114.jpg?v=1782812998","url":"https:\/\/classicbargains.com.au\/products\/9781473621114","provider":"Classic Bargains Australia","version":"1.0","type":"link"}