{"product_id":"9781473606913","title":"Burn The Business Plan","description":"Author: Carl J. Schramm\u003cbr\u003eISBN: 9781473606913\u003cbr\u003ePublisher: John Murray\u003cbr\u003eYear first published: 08 Jan 2019\u003cbr\u003ePages: 288 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eHow would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCarl Schramm, the man described by \u003ci\u003eThe Economist\u003c\/i\u003e as 'The Evangelist of Entrepreneurship', has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCarl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality - which is bad news for everyone because it stops great ideas coming to life. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eBurn the Business Plan\u003c\/i\u003e punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eBurn the Business Plan\u003c\/i\u003e is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like \u003ci\u003eDragon's Den\u003c\/i\u003e. It doesn't rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eBurn the Business Plan \u003c\/i\u003eis for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":48016198959262,"sku":"ING-9781473606913","price":35.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781473606913.jpg?v=1784724035","url":"https:\/\/classicbargains.com.au\/products\/9781473606913","provider":"Classic Bargains Australia","version":"1.0","type":"link"}