{"product_id":"9781422189887","title":"HBR's 10 Must Reads on Strategic Marketing","description":"Author: Harvard Business Review\u003cbr\u003eISBN: 9781422189887\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 02 Apr 2013\u003cbr\u003ePages: 224\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eStop pushing products-and start cultivating relationships with the right customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.\u003c\/p\u003e\u003cp\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFigure out what business you're \u003ci\u003ereally\u003c\/i\u003e in\u003c\/li\u003e\n\u003cli\u003eCreate products that perform the jobs people need to get done\u003c\/li\u003e\n\u003cli\u003eGet a bird's-eye view of your brand's strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eTap a market that's larger than China and India combined\u003c\/li\u003e\n\u003cli\u003eDeliver superior value to your B2B customers\u003c\/li\u003e End the war between sales and marketing\u003c\/ul\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46819972710558,"sku":"ADS-9781422189887","price":37.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781422189887.jpg?v=1778467379","url":"https:\/\/classicbargains.com.au\/products\/9781422189887","provider":"Classic Bargains Australia","version":"1.0","type":"link"}