{"product_id":"9781422171769","title":"The First Mile","description":"Author: Scott D. Anthony\u003cbr\u003eISBN: 9781422171769\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 06 May 2014\u003cbr\u003ePages: 256\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe first mile-that critical time when an idea moves from concept to paper to market, the real world, where it\u0026amp;nbsp;will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending\u0026amp;nbsp;roadblocks that slow innovators in companies both big and small. This book is your guide through this\u0026amp;nbsp;risky terrain.\u003c\/p\u003e\u003cp\u003eWritten by Innosight's Scott D. Anthony (\u003ci\u003eThe Innovator's Guide to Growth, The Little Black Book of Innovation\u003c\/i\u003e),\u0026amp;nbsp;\u003ci\u003eThe First Mile\u003c\/i\u003e compiles and orders hard-won\u0026amp;nbsp;lessons for anyone given charge of an innovation initiative.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46819971858590,"sku":"ADS-9781422171769","price":44.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781422171769.jpg?v=1778467354","url":"https:\/\/classicbargains.com.au\/products\/9781422171769","provider":"Classic Bargains Australia","version":"1.0","type":"link"}