{"product_id":"9781422161982","title":"Groundswell, Expanded and Revised Edition","description":"Author: Charlene Li\u003cbr\u003eISBN: 9781422161982\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Jun 2011\u003cbr\u003ePages: 352\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eCorporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eWhen consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.\u003cbr\u003eIn this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:\u003cbr\u003e Evaluate new social technologies as they emerge\u003cbr\u003e Determine how different groups of consumers are participating in social technology arenas\u003cbr\u003e Apply a four-step process for formulating your future strategy\u003cbr\u003e Build social technologies into your business\u003cbr\u003eGroundswell is required reading for executives seeking to protect and strengthen their company's public image.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46819971825822,"sku":"ADS-9781422161982","price":34.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781422161982.jpg?v=1778467353","url":"https:\/\/classicbargains.com.au\/products\/9781422161982","provider":"Classic Bargains Australia","version":"1.0","type":"link"}