{"product_id":"9781422157640","title":"Reverse Innovation","description":"Author: Vijay Govindarajan\u003cbr\u003eISBN: 9781422157640\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 10 Apr 2012\u003cbr\u003ePages: 256\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eReverse Innovation\u003c\/i\u003e introduces the idea of developing in emerging markets first-instead of scaling down rich world products-to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: \"Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not.\"\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46819971629214,"sku":"ADS-9781422157640","price":54.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781422157640.jpg?v=1778467347","url":"https:\/\/classicbargains.com.au\/products\/9781422157640","provider":"Classic Bargains Australia","version":"1.0","type":"link"}