{"product_id":"9781400242832","title":"The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI","description":"Author: David Scott\u003cbr\u003eISBN: 9781400242832\u003cbr\u003ePublisher: HarperCollins Leadership\u003cbr\u003eYear first published: 18 May 2023\u003cbr\u003ePages: 288\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003eFrom amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.\u003c\/p\u003e\u003cp\u003eMarketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ewhen to use which tactics,\u003c\/li\u003e\n\u003cli\u003ehow to use them cost-effectively,\u003c\/li\u003e\n\u003cli\u003ehow each tactic has changed in recent years,\u003c\/li\u003e\n\u003cli\u003eand how lead generation tactics will continue to evolve in the future.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMost importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed.\u003c\/p\u003e\u003cp\u003eFeaturing valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, \u003cem\u003eThe New Rules of Lead Generation\u003c\/em\u003e takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.\u003c\/p\u003e","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":47240620245150,"sku":"HPC-9781400242832","price":32.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781400242832.jpg?v=1780360162","url":"https:\/\/classicbargains.com.au\/products\/9781400242832","provider":"Classic Bargains Australia","version":"1.0","type":"link"}