{"product_id":"9781400239702","title":"Let the Story Do the Work: The Art of Storytelling for Business Success","description":"Author: Esther K Choy\u003cbr\u003eISBN: 9781400239702\u003cbr\u003ePublisher: HarperCollins Leadership\u003cbr\u003eYear first published: 21 Jun 2023\u003cbr\u003ePages: 256\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003ePeople forget facts, but they never forget a good story. \u003cem\u003eLet the Story Do the Work\u003c\/em\u003e shows how the art of storytelling is key for any business to achieve success.\u003c\/p\u003e\u003cp\u003eFor most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.\u003c\/p\u003e\u003cp\u003eAs the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eLet the Story Do the Work\u003c\/em\u003e, you can learn to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCapture attention\u003c\/li\u003e\n\u003cli\u003eEngage your audience\u003c\/li\u003e\n\u003cli\u003eChange minds\u003c\/li\u003e\n\u003cli\u003eInspire action\u003c\/li\u003e\n\u003cli\u003ePitch persuasively\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.\u003c\/p\u003e","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":47240637907102,"sku":"HPC-9781400239702","price":34.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781400239702.jpg?v=1780360206","url":"https:\/\/classicbargains.com.au\/products\/9781400239702","provider":"Classic Bargains Australia","version":"1.0","type":"link"}