{"product_id":"9781400232611","title":"Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market","description":"Author: Thomas Nelson\u003cbr\u003eISBN: 9781400232611\u003cbr\u003ePublisher: HarperCollins Leadership\u003cbr\u003eYear first published: 17 May 2023\u003cbr\u003ePages: 240\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003ePurchases by women now total trillions of dollars annually, accounting for 85 percent of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDon’t Think Pink\u003c\/em\u003e will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.\u003c\/p\u003e\u003cp\u003eBased on painstaking research into women’s experiences and perceptions, \u003cem\u003eDon’t Think Pink\u003c\/em\u003e reveals:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow generational history, culture, life stages, and daily realities influence a woman’s buying mind\u003c\/li\u003e\n\u003cli\u003eHow the way women buy is more critical than what’s being sold\u003c\/li\u003e\n\u003cli\u003eHow listening to women earlier and more often leads to more powerful strategies\u003c\/li\u003e\n\u003cli\u003eHow to use the Internet and other technology to gain a greater understanding of female consumers\u003c\/li\u003e\n\u003cli\u003eHow to gain a bigger share of the awesome purchasing power of women\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThere’s no question that women buy. \u003cem\u003eDon’t Think Pink\u003c\/em\u003e explains what drives their buying decisions, and how businesses can capitalize on this enormous and evergreen market.\u003c\/p\u003e","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":47240631091358,"sku":"HPC-9781400232611","price":32.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781400232611.jpg?v=1780360176","url":"https:\/\/classicbargains.com.au\/products\/9781400232611","provider":"Classic Bargains Australia","version":"1.0","type":"link"}