{"product_id":"9781400231089","title":"Marketing to Gen Z: The Rules for Reaching This Vast - and Very Different - Generation of Influencers","description":"Author: Angie Read\u003cbr\u003eISBN: 9781400231089\u003cbr\u003ePublisher: HarperCollins Leadership\u003cbr\u003eYear first published: 31 Jan 2023\u003cbr\u003ePages: 224\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003eWith bigger challenges come great opportunities, and \u003cem\u003eMarketing to Gen Z\u003c\/em\u003e wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.\u003c\/p\u003e\u003cp\u003eHaving internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eMarketing to Gen Z\u003c\/em\u003e, businesses will learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGet past the 8-second filter\u003c\/li\u003e\n\u003cli\u003eAvoid blatant advertising and tap influencer marketing\u003c\/li\u003e\n\u003cli\u003eUnderstand their language and off-beat humor\u003c\/li\u003e\n\u003cli\u003eOffer the shopping experiences they expect\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eMarketing to Gen Z\u003c\/em\u003e dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.\u003c\/p\u003e\u003cp\u003eNow is the time to learn who they are and what they want!\u003c\/p\u003e","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":47240550842526,"sku":"HPC-9781400231089","price":32.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781400231089.jpg?v=1780360120","url":"https:\/\/classicbargains.com.au\/products\/9781400231089","provider":"Classic Bargains Australia","version":"1.0","type":"link"}