{"product_id":"9781399819923","title":"The Slingshot Formula","description":"Author: Pascal Clarysse\u003cbr\u003eISBN: 9781399819923\u003cbr\u003ePublisher: John Murray\u003cbr\u003eYear first published: 30 Sep 2025\u003cbr\u003ePages: 320 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\"This is more than a post-mortem of a hit game; it's the anatomy of a cross-media phenomenon that soared across industries.\" \u003cb\u003eJohn Schulte\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\"Essential reading for anyone in the games industry.\" \u003cb\u003eNitish Mittersain\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eBillions of downloads. \u003c\/b\u003e\u003cb\u003eGlobal recognition. \u003c\/b\u003e\u003cb\u003ePresence in Hollywood, Netflix, Roblox, Minecraft and   LEGO. \u003c\/b\u003e\u003cb\u003eHow many broken eggs along the way?\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e   \u003cp\u003e\u003c\/p\u003e   \u003ci\u003eThe Slingshot Formula\u003c\/i\u003e is the definitive behind-the-scenes   analysis into the business tactics, marketing genius and wild stunts that led   an unknown startup to turn the mobile game \u003ci\u003eAngry Birds\u003c\/i\u003e into a   true pop culture phenomenon.\u003cp\u003e\u003c\/p\u003e   \u003cp\u003e\u003c\/p\u003e   In 2009, a small independent video game studio in Finland was on the brink of   bankruptcy. It employed eighteen young people, none of whom had any previous   corporate experience. By the time their 52nd mobile game, \u003ci\u003eAngry Birds\u003c\/i\u003e,   comes around, it is make-or-break time for the company...\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eOver   the following four months, \u003ci\u003eAngry Birds\u003c\/i\u003e got downloaded one   million times and became an instant mobile hit. The simple but mightily   addictive game would proceed to change the course of its creators' lives   forever. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eIn   just a few years, the game flew to 4 billion downloads and slingshot its way   into cinemas around the world. More than a decade later the brand has become   nothing short of a phenomenon. \u003ci\u003eAngry Birds\u003c\/i\u003e has evolved into a globally   recognized entertainment brand. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eFilled   with exclusive stories and insider tips, \u003ci\u003eThe Slingshot Formula \u003c\/i\u003eserves   as the maverick playbook of what to do (and what not to do) when navigating   fast-lane success in the rapidity of the digital era.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46395816542366,"sku":"ADS-9781399819923","price":34.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781399819923.jpg?v=1768266352","url":"https:\/\/classicbargains.com.au\/products\/9781399819923","provider":"Classic Bargains Australia","version":"1.0","type":"link"}