{"product_id":"9781399416658","title":"Obsolete: How change brands are changing the world","description":"Author: Baker, Chris\u003cbr\u003eISBN: 9781399416658\u003cbr\u003ePublisher: Bloomsbury\u003cbr\u003eYear first published: 01 Apr 2025\u003cbr\u003ePages: 304 Format: Hardback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe world needs changing - that much is clear.  But how best to do it? Change how you vote?  Get out and protest? Have an argument?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eThe fact is that the power sits in your pocket.  Changing how we spend our money has more  potential to change the world than almost anything  else we can do with our time on this planet.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eConsumer spending accounts for over 60% of  GDP across the world and it will hit a staggering  $77 trillion a year by 2029. But the vast majority  of this money currently goes to businesses that  are fuelling problems, through their packaging,  formulations and practices, the same companies  making huge profits and resisting change.\u003cbr\u003e\u003cbr\u003eBut if we moved just 1% of spending to brands that  are making a positive impact on our planet, this would  amount to $700 billion every year. And the good news  is that it s already happening.\u003cbr\u003e\u003cbr\u003eA rising tide of  Change Brands  are emerging across  the world and acting as powerful catalysts to tackle  some of the biggest problems facing humanity. These  Change Brands, such as Tony s Chocolonely, Oatly,  Vinted, and Liquid Death, are putting legacy brands  under pressure by winning consumers  hearts, minds  and their spending. As this movement gathers pace,  many legacy brands and business models will be in  danger of becoming obsolete in the next decade if  they don t radically reconsider how they do things.\u003cbr\u003e\u003cbr\u003eChris Baker explains why one of the best ways to  change the world is to create a brand and provides  clear steps on how to accomplish this. The book  includes guidance to help legacy brands introduce  Change Brand thinking into their own business and  provides unique insight from within big companies  battling to come to terms with a changing world via  a secret agent on the inside,  Agent Change .","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46655870730398,"sku":"UBD-9781399416658","price":52.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781399416658.jpg?v=1774835966","url":"https:\/\/classicbargains.com.au\/products\/9781399416658","provider":"Classic Bargains Australia","version":"1.0","type":"link"}