{"product_id":"9781350522602","title":"Marketing in Creative Industries: Value, Experience and Creativity","description":"Author: Troilo, Gabriele\u003cbr\u003eISBN: 9781350522602\u003cbr\u003ePublisher: Bloomsbury\u003cbr\u003eYear first published: 23 Nov 2025\u003cbr\u003ePages: 384 Format: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. \u003c\/b\u003e\u003cb\u003eThis textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.\u003c\/b\u003e\u003cbr\u003eMarketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds     artists, curators, fashion designers, for example     must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model- a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.\u003cbr\u003eThis vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.\u003cbr\u003e\u003ci\u003eMarketing in Creative Industries\u003c\/i\u003e is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46655891243166,"sku":"UBD-9781350522602","price":90.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781350522602.jpg?v=1774836504","url":"https:\/\/classicbargains.com.au\/products\/9781350522602","provider":"Classic Bargains Australia","version":"1.0","type":"link"}