{"product_id":"9781350340565","title":"Fashion Management: A Strategic Approach","description":"Author: Varley, Rosemary; Roncha, Ana; Radclyffe\u003cbr\u003eISBN: 9781350340565\u003cbr\u003ePublisher: Bloomsbury\u003cbr\u003eYear first published: 23 Jan 2025\u003cbr\u003ePages: 352 Format: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eWith its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. \u003cbr\u003eThe 2nd edition of Fashion Management includes-\u003cbr\u003eA new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.\u003cbr\u003eA new chapter on 'Fashion Law', highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.\u003cbr\u003eSubstantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. \u003cbr\u003eThis is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46636892094622,"sku":"UBD-9781350340565","price":79.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781350340565.jpg?v=1774398926","url":"https:\/\/classicbargains.com.au\/products\/9781350340565","provider":"Classic Bargains Australia","version":"1.0","type":"link"}