{"product_id":"9781350277311","title":"The Met and the Masses in Postwar America: A Study of the Museum and Popular Art Education","description":"Author: Frank, Mitchell B.\u003cbr\u003eISBN: 9781350277311\u003cbr\u003ePublisher: Bloomsbury\u003cbr\u003eYear first published: 17 Oct 2024\u003cbr\u003ePages: 256 Format: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis book tells the story of the unifying of two major \u003c\/b\u003e\u003cb\u003einstitutions during a turning point in American public art education. \u003c\/b\u003eTraditionally separated in the hierarchy of 'highbrow' and 'middlebrow' culture, the Metropolitan Museum of Art and the Book-of-the-Month Club joined forces between 1948 and 1962 to bring art from the Met's collections right into the homes of subscribers. This democratic approach transformed the way art was consumed and gave the public newfound agency as collectors and museum visitors.\u003cbr\u003eUsing never before published archival material, the book demonstrates how the Met sought to bring art to the masses in postwar America, whilst upholding its reputation as an institution of high culture. By describing this egalitarian programme in depth, the book offers new insights into the history of museum outreach and provides fascinating examples of successful audience engagement for contemporary practitioners. \u003cbr\u003e\u003ci\u003eThe Met and the Masses in Postwar America \u003c\/i\u003eplaces these commercial enterprises in a variety of contemporary and historical contexts, including the relation of cultural education to democracy in America, the history of the Met as an educational institution, the rise of art education in postwar America, and the concurrent transformation of the home into a space that mediated familial privacy and the public sphere. It is essential reading for scholars, researchers and curators interested in the history of modern art, museum and curatorial studies, arts and cultural management, heritage studies, as well as the history of art publications.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46631873347742,"sku":"UBD-9781350277311","price":54.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781350277311.jpg?v=1774310799","url":"https:\/\/classicbargains.com.au\/products\/9781350277311","provider":"Classic Bargains Australia","version":"1.0","type":"link"}