{"product_id":"9781250353276","title":"The Birth of Korean Cool","description":"Author: Euny Hong\u003cbr\u003eISBN: 9781250353276\u003cbr\u003ePublisher: St Martins Press\u003cbr\u003eYear first published: 19 Aug 2025\u003cbr\u003ePages: 352 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award–winning film \u003ci\u003eParasite\u003c\/i\u003e and the hit streaming series \u003ci\u003eSquid Game. \u003c\/i\u003e\u003c\/b\u003e In this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard—with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. \u003ci\u003eThe Birth of Korean Cool\u003c\/i\u003e reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone’s pocket. This revised edition features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film \u003ci\u003eParasite\u003c\/i\u003e and the hit streaming series \u003ci\u003eSquid Game.\u003c\/i\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46677222850718,"sku":"TLD-9781250353276","price":36.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781250353276.jpg?v=1775454637","url":"https:\/\/classicbargains.com.au\/products\/9781250353276","provider":"Classic Bargains Australia","version":"1.0","type":"link"}