{"product_id":"9780865719484","title":"Making Shift Happen","description":"Author: Nya Van Leuvan\u003cbr\u003eISBN: 9780865719484\u003cbr\u003ePublisher: New Society Publishers\u003cbr\u003eYear first published: 01 May 2022\u003cbr\u003ePages: 400\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe changemaker\u0026amp;#x27;s guide to catalysing environmental behaviour change for a healthy future.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.\u003c\/p\u003e\u003cp\u003eFrom hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrolment form tweaks - shifting the behaviour of millions for the better is possible.\u003c\/p\u003e\u003cp\u003eBased on decades of research into what drives behaviour change, \u003ci\u003eMaking Shift Happen\u003c\/i\u003e provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behaviour change initiative - from choosing the right audience and uncovering what drives their behaviour, to designing, prototyping, testing, and implementation.\u003c\/p\u003e\u003cp\u003eClear instructions and real-world examples empower you to apply hundreds of behavioural science solutions including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUsing social norms to spread positive environmental behaviours\u003c\/li\u003e\n\u003cli\u003eSelecting and testing stories, metaphors, and values to frame information for each audience\u003c\/li\u003e\n\u003cli\u003eCatalysing action by aligning your initiative with your audience\u0026amp;#x27;s personal and social motivators\u003c\/li\u003e\n\u003cli\u003eBreaking bad habits and building positive ones\u003c\/li\u003e\n\u003cli\u003eCapturing your audience\u0026amp;#x27;s attention and reducing barriers to action\u003c\/li\u003e\n\u003cli\u003eConnecting people with nature and building empathy for the environment and its inhabitants.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eMaking Shift Happen\u003c\/i\u003e is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviours and mindsets toward positive environmental outcomes and a better future for all.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46814087446686,"sku":"ADS-9780865719484","price":74.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780865719484.jpg?v=1778334669","url":"https:\/\/classicbargains.com.au\/products\/9780865719484","provider":"Classic Bargains Australia","version":"1.0","type":"link"}