{"product_id":"9780857281111","title":"The Content Machine","description":"Author: Michael Bhaskar\u003cbr\u003eISBN: 9780857281111\u003cbr\u003ePublisher: Anthem Press\u003cbr\u003eYear first published: 01 Oct 2013\u003cbr\u003ePages: 226 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47919128084638,"sku":"ING-9780857281111","price":19.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780857281111.jpg?v=1782808410","url":"https:\/\/classicbargains.com.au\/products\/9780857281111","provider":"Classic Bargains Australia","version":"1.0","type":"link"}