{"product_id":"9780847875894","title":"The Mattel Archive","description":"Author: Ynon Kreiz\u003cbr\u003eISBN: 9780847875894\u003cbr\u003ePublisher: Rizzoli International\u003cbr\u003eYear first published: 13 Jan 2026\u003cbr\u003ePages: 352 \u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAn original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n\nCelebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. \u003cbr\u003e\n\u003cbr\u003e\n\nBeautifully illustrated with full pages from Mattel’s original printed catalogs—design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade—the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry.\u003cbr\u003e\n\u003cbr\u003e\n\nEncompassing the evolution of a remarkable archive of toys—with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price—the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide.\u003cbr\u003e\n\u003cbr\u003e\n\nFeaturing contributions from designers and collaborators, \u003ci\u003eTimeless Play\u003c\/i\u003e not only celebrates the toys themselves but also the memories they’ve created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattel—where every toy tells a story.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46677345796254,"sku":"TLD-9780847875894","price":179.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780847875894.jpg?v=1775455290","url":"https:\/\/classicbargains.com.au\/products\/9780847875894","provider":"Classic Bargains Australia","version":"1.0","type":"link"}