{"product_id":"9780814437810","title":"What Customers Crave: How To Create Relevant And Memorable Experiences At Every Touchpoint","description":"Author: Webb, Nicholas J\u003cbr\u003eISBN: 9780814437810\u003cbr\u003ePublisher: HarperCollins Leadership\u003cbr\u003eYear First Published: 2019\u003cbr\u003ePages: 256\u003cbr\u003eDimensions: 236mm x 163mm x 26mm\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003eDescription: \u003cbr\u003e\u003cbr\u003e\n \u003cp\u003e\u003cstrong\u003eThe best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat Customers Crave\u003c\/em\u003e examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love What do they hate Find the answers, and you're well on your way to success.\u003c\/p\u003e\u003cp\u003eJam-packed with tools and examples, \u003cem\u003eWhat Customers Crave\u003c\/em\u003e helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse listening posts and Contact Point Innovation to refine customer types\u003c\/li\u003e\n\u003cli\u003eEngineer experiences for each micromarket that are not only exceptional, but relevant\u003c\/li\u003e\n\u003cli\u003eConnect across the five most important touchpoints\u003c\/li\u003e\n\u003cli\u003eCo-create with your customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!\u003c\/p\u003e","brand":"To order - ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":42515573899422,"sku":"HPC-9780814437810","price":37.78,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/products\/9780814437810.jpg?v=1679962059","url":"https:\/\/classicbargains.com.au\/products\/9780814437810","provider":"Classic Bargains Australia","version":"1.0","type":"link"}