{"product_id":"9780812932034","title":"What Were They Thinking?","description":"Author: McMath, Robert\u003cbr\u003eISBN: 9780812932034\u003cbr\u003ePublisher: RANDOM HOUSE US\u003cbr\u003eYear first published: 29 Jun 1999\u003cbr\u003ePages: 256 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eThose ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a \"Smithsonian for Stinkers,\" i\u0026gt;Business Week\/i\u0026gt; dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission- to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.br\u0026gt;br\u0026gt;In b\u0026gt;What Were They Thinking?\/b\u0026gt;, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long experience with clods and clunkers.As i\u0026gt;People\/i\u0026gt; magazine put it \"McMath knows his goods--and his uglies, too\"--and here he shows you how to-br\u0026gt;br\u0026gt;Steer clear of the number one killer of new products(page 129)br\u0026gt;br\u0026gt;Develop a marketing campaign based on a \"Significant Point of Difference\"(page 183)br\u0026gt;br\u0026gt;Take advantage of eight\"Hot Buttons for Success in the Millennium\"(page 101) br\u0026gt;br\u0026gt;Keep out of the \"Buy-This-If-You're-a-Loser School of Marketing\"(page 28)br\u0026gt;br\u0026gt;Combat \"Corporate Alzheimer's\"(page 4)br\u0026gt;br\u0026gt;and much more !","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47996798632094,"sku":"ING-9780812932034","price":27.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780812932034.jpg?v=1784464410","url":"https:\/\/classicbargains.com.au\/products\/9780812932034","provider":"Classic Bargains Australia","version":"1.0","type":"link"}