{"product_id":"9780743243476","title":"Branded Nation","description":"Author: James B. Twitchell\u003cbr\u003eISBN: 9780743243476\u003cbr\u003ePublisher: Simon \u0026amp; Schuster\u003cbr\u003eYear first published: 01 Nov 2005\u003cbr\u003ePages: 336\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBranding has become so successful and so ubiquitous that even cultural institutions have embraced it.\u003c\/b\u003e In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. \u003cbr\u003e\n\u003ci\u003eBranded Nation\u003c\/i\u003e uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in \u003ci\u003eU.S. News \u0026amp; World Report;\u003c\/i\u003e and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives. \u003cbr\u003e\n\n Savvy, sharply observed, and bitingly funny, \u003ci\u003eBranded Nation\u003c\/i\u003e is sure to both enlighten and entertain.","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":46871663280286,"sku":"HPC-9780743243476","price":34.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780743243476.jpg?v=1779618620","url":"https:\/\/classicbargains.com.au\/products\/9780743243476","provider":"Classic Bargains Australia","version":"1.0","type":"link"}