{"product_id":"9780719077197","title":"Political marketing and British political parties (2nd Edition)","description":"Author: Jennifer Lees-Marshment\u003cbr\u003eISBN: 9780719077197\u003cbr\u003ePublisher: Manchester University Press\u003cbr\u003eYear first published: 01 Aug 2008\u003cbr\u003ePages: 320 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully. -- .\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47918920171678,"sku":"ING-9780719077197","price":40.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780719077197.jpg?v=1782800055","url":"https:\/\/classicbargains.com.au\/products\/9780719077197","provider":"Classic Bargains Australia","version":"1.0","type":"link"}