{"product_id":"9780684802695","title":"The Persona Principle","description":"Author: Derek Armstrong\u003cbr\u003eISBN: 9780684802695\u003cbr\u003ePublisher: Touchstone\u003cbr\u003eYear first published: 03 Jul 1997\u003cbr\u003ePages: 240\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eImage is a tool that guarantees success -- but only if you know how to use it. \u003ci\u003eThe Persona Principle\u003c\/i\u003e will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n\n Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, \u003ci\u003eThe Persona Principle\u003c\/i\u003e will guide you to the best Persona for success.","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":46915010166942,"sku":"HPC-9780684802695","price":29.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780684802695.jpg?v=1780036560","url":"https:\/\/classicbargains.com.au\/products\/9780684802695","provider":"Classic Bargains Australia","version":"1.0","type":"link"}