{"product_id":"9780593070109","title":"Creativity, Inc.","description":"Author: Catmull, Ed\u003cbr\u003eISBN: 9780593070109\u003cbr\u003ePublisher: RANDOM HOUSE UK\u003cbr\u003eYear first published: 08 Apr 2014\u003cbr\u003ePages: 496 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eThe amazing global business bestseller, part autobiography, part history of Pixar, part how-to business book, has been updated to bring Pixar's incredible ground-breaking story up to date with an intimate insider's view of the most successful media businesses the world has ever seen\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Just might be the best business book ever written' \u003c\/b\u003e\u003ci\u003eForbes Magazine\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e'This book should be required reading for any manager' \u003c\/b\u003eCharles Duhigg\u003cbr\u003e\u003cb\u003e______________________________________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the \u003ci\u003eToy Story\u003c\/i\u003e trilogy, \u003ci\u003eFinding Nemo, The Incredibles, Up,\u003c\/i\u003e and \u003ci\u003eWALL-E,\u003c\/i\u003e which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.\u003cbr\u003e\u003cbr\u003eAs a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, \u003ci\u003eToy Story\u003c\/i\u003e was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:\u003cbr\u003e\u003cbr\u003e- Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. It's not the manager's job to prevent risks.\u003cbr\u003e- It's the manager's job to make it safe for others to take them. The cost of preventing errors is often far greater than the cost of fixing them.\u003cbr\u003e- A company's communication structure should not mirror its organizational structure.\u003cbr\u003e- Everybody should be able to talk to anybody.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCreativity, Inc.\u003c\/i\u003e has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And \u003ci\u003eCreativity, Inc.\u003c\/i\u003e explores how it is done.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReaders love \u003ci\u003eCreativity, Inc.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Incredibly inspirational'\u003cbr\u003e'Great book. Wish I could give it more than 5 stars'\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'Honestly, one of the best books I've read in a long time'\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'\u003c\/b\u003e\u003cb\u003eRead it and read it again, then read it again and then again\u003c\/b\u003e\u003cb\u003e'\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'Great book!! Fantastic read'\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":48150317695134,"sku":"UBD-9780593070109","price":39.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780593070109.jpg?v=1786964142","url":"https:\/\/classicbargains.com.au\/products\/9780593070109","provider":"Classic Bargains Australia","version":"1.0","type":"link"}