{"product_id":"9780552174305","title":"The Ride of a Lifetime","description":"Author: Iger, Robert\u003cbr\u003eISBN: 9780552174305\u003cbr\u003ePublisher: RANDOM HOUSE UK\u003cbr\u003eYear first published: 28 Oct 2025\u003cbr\u003ePages: 272\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eThe CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'One of the best business books I've read in years.' BILL GATES\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTHE #1 NEW YORK TIMES BESTSELLER\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA SUNDAY TIMES BOOK OF THE YEAR\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e_____________________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA memoir of leadership and success- The CEO of Disney, widely recognized as one of the world's most consequential business leaders, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eRobert Iger became CEO of The Walt Disney Company in 2005\u003c\/b\u003e, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas- Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eToday, Disney is the largest, most admired media company in the world\u003c\/b\u003e, counting \u003cb\u003ePixar\u003c\/b\u003e, \u003cb\u003eMarvel\u003c\/b\u003e, \u003cb\u003eLucasfilm\u003c\/b\u003e, and \u003cb\u003e21st Century Fox\u003c\/b\u003e among its properties. Under Iger's leadership, Disney's value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIn \u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e, Robert Iger answers the question- What are the qualities of a good leader?\u003c\/b\u003e He shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including-\u003cbr\u003e\u003cbr\u003e\u003cb\u003e. Optimism.\u003c\/b\u003e Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.\u003cbr\u003e\u003cb\u003e. Courage. \u003c\/b\u003eLeaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.\u003cbr\u003e\u003cb\u003e. Decisiveness. \u003c\/b\u003eAll decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.\u003cbr\u003e\u003cb\u003e. Fairness. \u003c\/b\u003eTreat people decently, with empathy, and be accessible to them.\u003cbr\u003e\u003cbr\u003eThis book is about the relentless curiosity that has driven Iger since the day he started. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This books shows you how that happened.' STEVEN SPIELBERG\u003c\/b\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46727051968670,"sku":"UBD-9780552174305","price":26.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780552174305.jpg?v=1776492195","url":"https:\/\/classicbargains.com.au\/products\/9780552174305","provider":"Classic Bargains Australia","version":"1.0","type":"link"}