{"product_id":"9780522866308","title":"Hard Sell","description":"Author: Dee Madigan\u003cbr\u003eISBN: 9780522866308\u003cbr\u003ePublisher: Melbourne University Publishing\u003cbr\u003eYear first published: 01 Aug 2014\u003cbr\u003ePages: 224\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Hard Sell,\u003c\/i\u003e creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:\u003cbr\u003e\n\n • How political ads are designed to work;\u003cbr\u003e\n\n • Who are they designed to work on; \u003cbr\u003e\n\n • How we pay for them; \u003cbr\u003e\n\n • Why we make so many negative ads; \u003cbr\u003e\n\n • How personal is too personal; \u003cbr\u003e\n\n • How spin works, particularly in an election campaigns; \u003cbr\u003e\n\n • How to make messages cut through the cynicism; \u003cbr\u003e\n\n • How politicians use journos who use politicians who use journos; \u003cbr\u003e\n\n • The gendered nature of it all; \u003cbr\u003e\n\n • And finally, what happens when it all turns to sh*t!\u003cbr\u003e\n\n Dee is candid about the tricks of the trade and the lessons that can be learnt.","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":47242139566238,"sku":"HPC-9780522866308","price":46.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780522866308.jpg?v=1780361111","url":"https:\/\/classicbargains.com.au\/products\/9780522866308","provider":"Classic Bargains Australia","version":"1.0","type":"link"}