{"product_id":"9780349411361","title":"Play Bigger","description":"Author: Al Ramadan\u003cbr\u003eISBN: 9780349411361\u003cbr\u003ePublisher: Little Brown\u003cbr\u003eYear first published: 14 Jun 2016\u003cbr\u003ePages: 320 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eIn today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe category is the new strategy.\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eThe conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46482645975198,"sku":"ADS-9780349411361","price":34.78,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780349411361.jpg?v=1770351062","url":"https:\/\/classicbargains.com.au\/products\/9780349411361","provider":"Classic Bargains Australia","version":"1.0","type":"link"}