{"product_id":"9780349410395","title":"The Smarter Screen","description":"Author: Shlomo Benartzi\u003cbr\u003eISBN: 9780349410395\u003cbr\u003ePublisher: Little Brown\u003cbr\u003eYear first published: 13 Oct 2015\u003cbr\u003ePages: 256 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eThe typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAcclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and \u003ci\u003eholds\u003c\/i\u003e attention.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47901048733854,"sku":"ING-9780349410395","price":35.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780349410395.jpg?v=1782352524","url":"https:\/\/classicbargains.com.au\/products\/9780349410395","provider":"Classic Bargains Australia","version":"1.0","type":"link"}