{"product_id":"9780349116051","title":"The Wisdom Of Crowds","description":"Author: James Surowiecki\u003cbr\u003eISBN: 9780349116051\u003cbr\u003ePublisher: Little Brown\u003cbr\u003eYear first published: 01 Jun 2005\u003cbr\u003ePages: 320\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eIn this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications. Decisions taken by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'.\u003cp\u003e\u003c\/p\u003eThis seemingly simply notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised and how nation-states fare. With great erudition, Surowiecki ranges across the disciplines of psychology, economics, statistics and history to show just how this principle operates in the real world.\u003cp\u003e\u003c\/p\u003eAlong the way Surowiecki asks a number of intriguing questions about a subject few of us actually understand - economics. What are prices? How does money work? Why do we have corporations? Does advertising work? His answers, rendered in a delightfully clear prose, demystify daunting prospects. As Surowiecki writes: 'The hero of this book is, in a curious sense, an idea, a hero whose story ends up shedding dramatic new light on the landscapes of business, politics and society'.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46697612673182,"sku":"ADS-9780349116051","price":26.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780349116051.jpg?v=1775718133","url":"https:\/\/classicbargains.com.au\/products\/9780349116051","provider":"Classic Bargains Australia","version":"1.0","type":"link"}