{"product_id":"9780340918692","title":"Viral Loop","description":"Author: Adam Penenberg\u003cbr\u003eISBN: 9780340918692\u003cbr\u003ePublisher: Hodder \u0026amp; Stoughton\u003cbr\u003eYear first published: 01 Oct 2010\u003cbr\u003ePages: 288 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eHere s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year s word-of-mouth sensation.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is the first to analyse the power of the 'pass-it-on  phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eOutfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model s reliance on replication: what s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can t share your photos? Where s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFind out why the Loop will catch us all up, sooner rather than later...\u003cp\u003e\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47901038968990,"sku":"ING-9780340918692","price":35.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780340918692.jpg?v=1782352128","url":"https:\/\/classicbargains.com.au\/products\/9780340918692","provider":"Classic Bargains Australia","version":"1.0","type":"link"}