{"product_id":"9780241977682","title":"Win or Learn","description":"Author: Kavangh, John\u003cbr\u003eISBN: 9780241977682\u003cbr\u003ePublisher: Penguin UK\u003cbr\u003eYear first published: 18 Sep 2017\u003cbr\u003ePages: 240 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eThe man behind the success of Conor McGregor\u003cbr\u003e\u003cbr\u003eGrowing up in Dublin, John Kavanagh was a skinny kid who was frequently bullied. After suffering a bad beating when he intervened to help a man who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed, and promoting the earliest mixed-martial arts events in Ireland. And then, a cocky young lad called Conor McGregor walked into his gym ...\u003cbr\u003e\u003cbr\u003eIn\u003ci\u003e Win or Learn\u003c\/i\u003e, John Kavanagh tells his own remarkable life story - which is at the heart of the story of the extraordinary explosion of MMA in Ireland and globally. Kavanagh has become a guru to young men and women seeking to master the arts of combat. And as the trainer of the world's most charismatic male MMA star, he has become a magnet for talented fighters from all over the world. Kavanagh's portrait of Conor McGregor - who he has seen in his lowest moments, as well as in his greatest triumphs - is a revelation. \u003cbr\u003e\u003cbr\u003eWhat emerges from \u003ci\u003eWin or Learn\u003c\/i\u003e is a remarkable portrait of ambition, discipline, and persistence in the face of years and years of disappointment. It is a must read for every MMA fan - but also for anyone who wants to understand how to follow a dream and realize a vision.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":48171395678366,"sku":"UBD-9780241977682","price":26.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780241977682.jpg?v=1787220229","url":"https:\/\/classicbargains.com.au\/products\/9780241977682","provider":"Classic Bargains Australia","version":"1.0","type":"link"}