{"product_id":"9780241705735","title":"Aristotle's Guide to Self-Persuasion","description":"Author: Heinrichs, Jay\u003cbr\u003eISBN: 9780241705735\u003cbr\u003ePublisher: Penguin UK\u003cbr\u003eYear first published: 14 Oct 2025\u003cbr\u003ePages: 288\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eShow yourself who's in charge using the original art of persuasion - from the \u003c\/b\u003e\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e bestselling author of \u003ci\u003eThank You for Arguing\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience- yourself.\u003cbr\u003e\u003cbr\u003eIllustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - \u003ci\u003eAristotle's Guide to Self-Persuasion\u003c\/i\u003e tests the tools of persuasion and asks- Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?\u003cbr\u003e\u003cbr\u003eFilled with entertaining and scientific studies that showcase the life-changing power of language, \u003ci\u003eAristotle's Guide to Self-Persuasion \u003c\/i\u003ewill teach you how to be the most successful person you can be, just by talking to yourself.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46726951174302,"sku":"UBD-9780241705735","price":44.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780241705735.jpg?v=1776490838","url":"https:\/\/classicbargains.com.au\/products\/9780241705735","provider":"Classic Bargains Australia","version":"1.0","type":"link"}