{"product_id":"9780241696071","title":"The Business Book","description":"Author: DK\u003cbr\u003eISBN: 9780241696071\u003cbr\u003ePublisher: Dorling Kindersley\u003cbr\u003eYear first published: 08 Apr 2026\u003cbr\u003ePages: 360\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDK's best-selling guide to the \u003c\/b\u003e\\\"\u003cb\u003ebig ideas\u003c\/b\u003e\\\"\u003cb\u003e of business - now fully revised and updated\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eExplaining the key ideas in the field of business in a clear and simple way, \u003ci\u003eThe Business Book \u003c\/i\u003eanswers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e is a plain-speaking visual guide to the most important principles within the field, from competition-based theory and critical-path analysis to market-mapping and the MABA matrix, demystifying the work of seminal business thinkers from Bruce Tuckman and his \\\"five stages\\\" for team organization to Michael Porter and his \\\"five forces\\\" model.\u003cbr\u003e\u003cbr\u003eFully revised and updated with eight pages of brand-new content, including entries on disruptors and external shocks (such as the Covid-19 pandemic) and models of \\\"hybrid\\\" working, \u003ci\u003eThe Business Book\u003c\/i\u003e is an inspiring and comprehensive introduction to a truly fascinating and ever-relevant subject.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46886545260702,"sku":"UBD-9780241696071","price":54.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780241696071.jpg?v=1779948085","url":"https:\/\/classicbargains.com.au\/products\/9780241696071","provider":"Classic Bargains Australia","version":"1.0","type":"link"}