{"product_id":"9780241290965","title":"Hunch","description":"Author: Jiwa, Bernadette\u003cbr\u003eISBN: 9780241290965\u003cbr\u003ePublisher: Penguin UK\u003cbr\u003eYear first published: 01 Jun 2017\u003cbr\u003ePages: 176 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIn a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eHunch\u003c\/i\u003e, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, \u003ci\u003eHunch\u003c\/i\u003e is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":48303217410206,"sku":"UBD-9780241290965","price":34.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780241290965.jpg?v=1789890032","url":"https:\/\/classicbargains.com.au\/products\/9780241290965","provider":"Classic Bargains Australia","version":"1.0","type":"link"}