{"product_id":"9780241209011","title":"We Are All Weird","description":"Author: Godin, Seth\u003cbr\u003eISBN: 9780241209011\u003cbr\u003ePublisher: Penguin UK\u003cbr\u003eYear first published: 01 Dec 2015\u003cbr\u003ePages: 112 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eSeth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched\u003cbr\u003e\u003cbr\u003eFor generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.\u003cbr\u003e\u003cbr\u003eIn\u003ci\u003e We Are All Weird\u003c\/i\u003e, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.","brand":"Print on demand - Ships in 1 to 3 months","offers":[{"title":"Default Title","offer_id":48307215794334,"sku":"UBD-9780241209011","price":34.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780241209011.jpg?v=1789982247","url":"https:\/\/classicbargains.com.au\/products\/9780241209011","provider":"Classic Bargains Australia","version":"1.0","type":"link"}