{"product_id":"9780241196564","title":"The Challenger Customer","description":"Author: Dixon, Matthew\u003cbr\u003eISBN: 9780241196564\u003cbr\u003ePublisher: Penguin UK\u003cbr\u003eYear first published: 21 Oct 2015\u003cbr\u003ePages: 288 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eThe long-awaited sequel to the bestselling sales classic \u003ci\u003eThe Challenger Sale\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Challenger Sale \u003c\/i\u003eteam are back and this time they reveal something even more game-changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers.\u003cbr\u003e\u003cbr\u003eChallenger customers are sceptical, less interested in meeting, and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, \u003ci\u003eThe Challenger Customer \u003c\/i\u003eshows you how to find these 'mobilizers' and equip them with the tools they need to champion the deal until it's completed. It is your essential blueprint to making the deal again and again.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":48165333467294,"sku":"UBD-9780241196564","price":32.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780241196564.jpg?v=1787134642","url":"https:\/\/classicbargains.com.au\/products\/9780241196564","provider":"Classic Bargains Australia","version":"1.0","type":"link"}