{"product_id":"9780143133483","title":"Persuasion","description":"Author: Carter, Lee Hartley\u003cbr\u003eISBN: 9780143133483\u003cbr\u003ePublisher: Penguin Group USA\u003cbr\u003eYear first published: 17 Nov 2020\u003cbr\u003ePages: 272 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eB\u0026gt;The secrets to persuading anyone, at work and in life, from a top communication strategist\/B\u0026gt;.BR\u0026gt;BR\u0026gt;b\u0026gt;b\u0026gt;The secrets to persuading anyone, at work and in life, from a top communication strategist\/b\u0026gt;.\/b\u0026gt;br\u0026gt;br\u0026gt;In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion i\u0026gt;must happen\/i\u0026gt;. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.br\u0026gt;br\u0026gt;So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.br\u0026gt;br\u0026gt;Among the counterintuitive secrets you'll learn-br\u0026gt;b\u0026gt;*\/b\u0026gt;It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even   i\u0026gt;them\/i\u0026gt;).br\u0026gt;b\u0026gt;*\/b\u0026gt;Logic alone doesn't work. Stories and emotions are what move us most.br\u0026gt;b\u0026gt;*\/b\u0026gt;When communicating in a crisis, our first instinct is almost always wrong.br\u0026gt;br\u0026gt;Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, i\u0026gt;Persuasion\/i\u0026gt; will help you hone your message and craft your narrative in order to get heard and get results.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47953429790878,"sku":"ING-9780143133483","price":39.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780143133483.jpg?v=1783558389","url":"https:\/\/classicbargains.com.au\/products\/9780143133483","provider":"Classic Bargains Australia","version":"1.0","type":"link"}