{"product_id":"9780141975801","title":"The Power of Bad","description":"Author: Tierney, John\u003cbr\u003eISBN: 9780141975801\u003cbr\u003ePublisher: Penguin UK\u003cbr\u003eYear first published: 13 Apr 2021\u003cbr\u003ePages: 336 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe international bestselling authors of \u003ci\u003eWillpower\u003c\/i\u003e show us how to beat the disproportionate influence of negative events on our lives\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhy does a bad impression last longer than a good one? \u003cbr\u003eWhy does losing money affect us more than gaining it?\u003cbr\u003eWhat makes phobias so hard to shake?\u003cbr\u003e\u003cbr\u003eThe answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad over good. It makes sense in evolutionary terms, but in our modern world the lure of bad is, well, bad. It governs people's moods, drives marketing and dominates our news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.\u003cbr\u003e\u003cbr\u003eBut there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias and even using its power for positive results. Properly understood, bad can end up being a force for good.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":48191461949598,"sku":"UBD-9780141975801","price":26.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9780141975801.jpg?v=1787657641","url":"https:\/\/classicbargains.com.au\/products\/9780141975801","provider":"Classic Bargains Australia","version":"1.0","type":"link"}